Hands-on expert advice
Read up on your baby’s food milestones, get the latest insights on topics like nutrition and baby’s health. Find out about food acceptance hacks, and much, much more.
Our story
Our mission: helping parents raise happy, healthy eaters with positive food habits that will last a lifetime.
Chipea's story
How it all started
Chipea founder Janna has always been passionate about food. When her daughter Eli was ready to start solids, Janna was disappointed about the lack of information on nutrition for babies and young children. She quickly got caught in a web of well-intentioned but very strong opinions on feeding methods and strict rules that can be overwhelming for young parents. (Mom police, anyone?) Like many other moms and dads, Janna was looking for trustworthy information, inspiration, and guidance, rather than a totalitarian follow-or-fail regime.
Foodies raising Foodies
In contemporary food culture, it has become easier than ever for adults to explore new foods and flavours. But when it comes to our babies, we still tend to serve the same foods over and over. They are safe and maybe also nutritional. But are they exciting? Not so much.
In the long run, we want our children to like the same foods we eat and love. (Because, let’s face it, we all love to brag about our baby’s refined palate.) But how can we expect our children to eat the world if their introduction to food is so limited, and so different from what we eat every day? That is where Chipea comes in.
From one parent to another
As a parent, we often lack the time and inspiration to try new things, or we simply don’t know what our babies can safely eat – leading us back to those same recipes time and time again. At Chipea, we want to change that – and make it fun. The goal: creating positive food habits that will last a lifetime.
Chipea offers a relaxed, no-fuss programme full of expert tips and tricks, quick and easy recipes, and fun food challenges. By sharing these insights with other parents, we want to allow them to find the feeding approach that works best for them and their child.
All so you can raise happy, healthy eaters – your way.
What we do
Chipea helps you raise happy, healthy eaters – your way.
At Chipea, we don’t make food, and we don’t feel like making the rules. Let us guide and inspire you with our science-backed but reality-proof tips, recipes and challenges.
Smart ingredient search
Look up the funkiest foodie-proof ingredients in our ingredient finder and get all the information you need on recommended introduction age, nutritional value, and more.
A custom food journey
Embark on your baby's personalised food journey. Every week we guide you with new recipes, educational challenges and expert advice - tailored to your child’s age, milestones, and dietary restrictions.
Our philosophy
The best feeding method is your method!
When researching feeding methods, it's easy to get caught in a web of well-intentioned but very strong opinions on feeding methods and strict rules that can be overwhelming for young parents. (Mom police, anyone?) What Chipea offers is trustworthy information, inspiration, and guidance, rather than a totalitarian follow-or-fail regime. Whether you're leaning more towards baby led weaning or spoon feeding, we provide you with the knowledge necessary to experiment in a safe way and find the approach that's right for your family.
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